The Implementation Of Change Management In Maxis Information Technology Essay

The Implementation Of Change Management In Maxis Information Technology Essay Maxis are Malaysias leading telecommunications company and market leader with a total mobile phone subscriber base of more than seven million, as at 31 December 2005. Maxis continue to enhance how people communicate and live with an impressive array of innovative products and services. Maxis were the first to launch 3G Connect Card, PC Webmail, Video Mail and 3G prepaid. They are having significantly increased the 3G service coverage since its launch in July 2005, catering to more than 740 sites across Malaysia. The case study of Maxis was about the company taking a generation shifts at the top management (management team) to meet the challenges of the competitors and the unpredictable demands of the global competitors in a rapid changing and hostile environment. The study aims to analyze the implementation of change in Maxis and making a shift to update telecommunication technology from 2G to 3G. This was initiative taken by Maxis implementation of a generational shift in order to be competitive in global market is still questionable as the highly competitive market is indeed a tough to overcome. This study discussed: (a) The importance of change and the demand to be competitive. (b) The success of implementing the change process in Maxis (adopting and adapting the new technology) (c) Importance of organizational change in Maxis The Wireless Industry felt that inventing 3G network was critical in order to offer high-bandwidth services to their customers, or risk losing out to their competitors. Third generation mobile phones (3G) are at the introduction stage and a lucrative trend. Maxis were able to achieve market leadership because its constant efforts towards developing a corporate culture which fostered innovation. It wasnt easy for Maxis to maintain market leadership in the ever-changing telecommunications industry. The vision and dedication of its key personnel allowed Maxis to have a clear advantage over its competitors. Success and winning only comes naturally when the right people initiate and lead the charge to victory. The vision and mission of Maxis played a very important role in fostering innovation for a company that aspires to be the best based on a set of values that serves as a guiding principle in all its relationships, internally and externally, unifies and motivates its staff, provides clarity in its decision making, defines the way it conduct business to the community (Maxis website, 2004). 2.0 Change Management as a competitive advantage in Maxis To excel in todays business climate, organizations must continually deliver a varied range of products and services that provide high business value. Even the most successful enterprises can experience failure because they unsuccessfully manage change in software development. With more demand than ever for IT (Information Technology) to quickly and accurately achieve and support corporate objectives, IT organizations must cope with a continuous barrage of changes-changes in product requirements, technology, development processes, and deployment environments. As a result, telecommunication companies can only successfully deliver newer technology assets and applications to their current customers and attract new customer base through proactive management of change. The single, most constant factor in telecommunication companies is change (Becher, 1989). Telecommunication providing organizations and project teams must deal with rapidly changing business and product requirements, development methodologies, delivery technologies, and application architectures. For Maxis, there are compelling reasons to believe that 3G network will work around the skepticisms surrounding the technology and succeed. The 3-G network is broadband and 6 times faster than GPRS and three times faster than EDGE (Maxis Website). With its abilities to deliver video-based services, it opens the door to a brand new communications medium whereby the mobile experience is made more diverse, more interactive and more enjoyable than its technological predecessors. With launch of 3G in maxis, the telecom users will be able to talk to each other as well as to see each other face-to-face and share special moments as they happen. We get access to content; especially live TV and video streaming that is more diverse, richer and a lot more engaging and also very enhancing for the users. Adopting 3G, user can easy access to broadband connectivity on your mobile device and your laptop, anytime, anywhere and you dont have to look for Internet cables or phone lines ever again. The great advantage of 3G at this point is due to the low broadband service penetration currently. Above all, for mobile operators, 3G provides growth as the market for voice telephony matures. Data is set to rule the communications industry of the future and thus, 3G network would be a service to look forward to by customer in future. The major benefits that Maxis will be reaping by the proposed change management would be: 2.1 The need to reinvent the business as the business environment changes As the competitive pressures increase, the company needs to rethink its business strategy and position in the value chain by contributing both to differentiation and cost leader strategies is to simplify the value chain and move closer to customers through mobile services. 2.2 The need to be able to focus on the most differentiating activities Most operators still want to differentiate with new mobile services, content and portals. Extensive efforts are required to develop, launch and market with increasing time-to-market pressures and by being able to focus on these most differentiating activities is a significant benefit in view of a more complex technological environment in the future. 2.3 The need to improve operational efficiency After usual process optimization and competence development, the main source for cost efficiency is economies of scale. There is a need to increase the cost efficiency of basic technical operations irrespective of the operators competitive strategy. For very large operators and international operator groups, it is possible to gain significant economies of scale in-house. Small and medium sized operators should consider a managed service provider that could deliver benefits for their business by creating higher economies of scale on their behalf. 2.4 The need to improve quality of services and operations If Maxis manages the operations and network well with necessary capacity increases and modernization, the quality of service will be meeting the customers expectations. However, the quality is unlikely to be a differentiating factor as all the operators can deliver the same product. The new mobile services and applications provide excellent possibilities for quality differentiation and grabbing market share in a certain time window. The operators should make the most out of this with the chosen help of the experienced managed service provider. 2.5 The need to manage technology and operational challenges In traditional operator-vendor relationships, the operator has responsibility for deploying mobile services network technologies, billing and customer care readiness. This integration responsibility involved risk and managed services contract can be set up in a way to reduce this technology and operational risk by linking service providers incentives to operators business objectives. These drivers differ from one operator to another and each of these drivers needs to be considered carefully. Since outsourcing of technical operations is such a major change, it should be based on the correct and well considered reasons. 3.0 Fostering successful change management in Maxis Successful management improvement efforts require the active involvement of managers and staff throughout the organization to provide ideas for improvements and supply the energy and expertise needed to implement changes. Employees at all levels of high-performing organizations participate in and have a stake in improving operational and program performance to achieve results. High-performing organizations use a number of strategies and techniques to effectively involve employees, ie (1) Fostering a performance oriented culture, (2) Working to develop a consensus with unions on goals and strategies, (3) Providing the training that staff need to work effectively, and (4) Devolving authority while focusing accountability on results. Employees in high-performing organizations understand the importance of and the connection between their performance and the organizations success. The failure to constructively involve staff in an organizations improvement efforts means running the risk that the changes will be more difficult and protracted than necessary (Becher, 1989). The various steps for a successful organizational change in Maxis were: 3.1 Form the coalition. Once we create the commitment of what we want to our vision to be, the second step is to form a coalition of all stakeholders as well as both internal and external members of the organization. Its not only the senior management, but it is everyone that is involved with the company as well. 3.2 Envision the future (Implementation of 3G Pilot Launch) Envisioning the future is about painting a picture of what the firm is going to look like when this journey and transformation are complete. Many individuals who are part of the team will have difficulty understanding what the changes that are attempted to incorporate into the business really mean. They are going to ask how the change is going to affect the company and, more importantly, each individual within the company. This explained the pilot launch in Klang valley during the 3rd quarter of 2004. (The Star-In Tech, 22 June 2004). According to the news, Maxis Communications Bhd will initially roll out its 3G (third generation) mobile services in populated areas of the Klang Valley in the first 18 months to two years following its commercial launch by the end of 2004. Maxis revealed how, by offering these services, they would be able to grow significantly faster while providing the clients with a much higher value service, and this would create more opportunities for each of the stakeholders. At the same time, if they didnt change, they were going to fall behind in the industry, leaving fewer opportunities for employees, becoming a less important partner in the financial advisors growth, and not doing all that they could in assisting the investors to achieve their financial goals. It was not a very tough decision for the stakeholders once they had the information and time to confirm the vision. 3.3 Begin the transformation. Successful change is a real challenge because no one reacts well to change except the person that is driving it. When change comes, we all tend to immediately put our hands up and try to figure out how to avoid it. Behaviorists tell us that 80 percent of us are reactive thinkers who will do anything to avoid change. Twenty percent of us are creative thinkers, meaning we initially try to avoid the change, but then examine and judge whether its a good change or a bad change. If we think it is a good change we will incorporate it into our lives. If creative thinkers believe it is a change for the worse, they will just figure out ways to go around it. The only way to ensure that change occurs smoothly is to have a road map that outlines the process that will be incorporate into your firm to make it work for mutual benefit. 3.4 Embed it in the culture. Everything that was doing should be consistent with the commitment. For example, Maxis was constantly promoting 3G network advantage to their valuable customer over the country during the initial launch. This creates a sense of commitment for all the employees that they are undergoing change and it is therefore real and it creates a new culture. 3.5 Accelerate the pace. Maxis helped everyone see the increased competition and the need to differentiate it from all the other firms. Maxis understand the likely outcome if you dont make the changes. They know that it will be fine to be uncomfortable with change but that the winner in business will always be the one who most effectively adapts to the new environment. 3.6 Collaboration with other organizations According to Mobilecomms-technology.com, Maxis realized that the success of any 3G network relies on the availability of 3G handsets in the marketplace. A joint venture between Sony and Ericsson has been contracted by Maxis to provide 300,000 3G enabled handsets in a contract worth RM20 million for the period 2004-05. Maxis also intend to continue its close relationship with both Motorola and Siemens, and 3G handsets from these companies will also be available. Maxis also collaborated with Astro, especially in streaming live telecasts. Taken from the same article; Maxis mobile subscribers are also set to get video streaming services before the 3G network goes live, as Astro are to provide program clips, running at 64kbps and 24 frames per second, to the existing Maxis 2G GPRS Network. In addition, Motorola is installing its new push-to-talk over cellular service on the Maxis 2G network that will allow a single subscriber to connect with one or many users at one time via the single push of a button on their handset (this should see most use in the corporate market place for the easy arrangement of conference calls). 3.7 Continuously reinvent yourself High-performing organizations seek to involve and engage employees by devolving authority to lower levels of the organization. Employees are more likely to support changes when they have the necessary amount of authority and flexibilityalong with commensurate accountability and incentivesto advance the agencys goals and improve performance. Allowing employees to bring their expertise and judgment to bear in meeting their responsibilities can help agencies capitalize on their employees talents, leading to more effective and efficient operations and improved customer service. To continue usage of video streaming and video calls, Maxis has lowered the cost of 3G network charge toward their customer to increase the usage of it. The excerpt blow was taken from the article Maxis lowers cost of 3G adoption published on August 7, 2006. We are seeing a healthy uptake on 3G services with people coming on board at an incremental increase of 30% every month. We believe free video calling will further accelerate 3G adoption in Malaysia, said Maxis Head of Products and New Businesses, Dr. Nikolai Dobberstein. At the of end July, Maxis has 256,000 customers with 3G mobile phones in its base, of which 150,000 are active 3G users. By removing the cost barrier, Maxis hopes to drive up usage among 3G handset owners in its base and counter the prevalent notion of 3G being expensive. With Maxis continual low pricing strategy, we are turning that around and proving that Maxis 3G is as affordable as 2G, said Dobberstein. 4.0 Comments and Suggestions The success of the change implementation was due to the fact that it was an initiative from top management and it was clearly seen that the shift is urgent with the competitors in the market coming up with new invention. (It is an internal change and the change agent is the top management). This was congruent with one of the Organanizational Development principle, which stated that the Change Management should start from the top. According to Rothwell et al (2010), Organizational Development works best when it is supported by top managers. This is because top managers are traditionally the chief power brokers and change agents in the organization; they often control an organizations resources and reward system. The expertise of the staff was recognized and their ideas were discussed during meetings therefore capitalizing on their talents will enhance the operations and allow a smooth revolution of change. The staffs were committed to change and they were aware that there is pressure from the environment and Maxis have to differentiate from other firms and the change was necessary and the change is directed to positive results so there was no resistance to change. There is a need for change that was understood by employees. The management also has created the awareness of change. Change is inevitable, and this message was disseminated throughout the organization. This ensure low level of resistance to change. The collaboration with Sony, Ericson, Motorola and Astro has strengthen the change as companies supporting each other in terms of sharing of network, video streaming has led to a win -win situation in the corporate market. However, the change process in Maxis was a success but the future has yet to be seen in this era of companies coming up with new intervention and innovation to have the competitive advantage but the war is not over yet for Maxis as further strategies to combat the competitions need to be planned ahead of time so as to meet the demands of the future market in the era of globalization. The group view that other strategies such as new design and more practical models may be able to penetrate the market apart from technology which is the main area of competitiveness as customers of today do not only value the update of technology but the design has cosmetic value and it influence the user in the trendy world of today. 5.0 Conclusion The telecommunication industry felt it was not practical and risky to launch 3G network in the market because it final result is quite unpredictable. It could be said that the industry as well as stakeholders still felt sceptical even though the pilot plant was considered a success. However after the implementation, Maxis has proved that it had been successful in term of change management. This was proved by statistics from The Mobile World that noted Maxis ended Q1 06 with some 8.2 million customers giving them a market share of 42.5%. The country has a population penetration rate of 80%. Even though this could be directly linked to 3G, but it is not to be denied that 3G contributed a major part in the increase of market share. This notion was strengthen by the fact that Maxis has the most extensive integrated 3G network coverage in all major cities in the country. The Klang Valley, Penang, Johor Bahru, Kuantan, Alor Setar, Kota Kinabalu, Kuching and other cities are now with 3G connectivity. Today, Maxis have over 300 buildings with Maxis 3G/2G transmitters, and also over 350 Maxis Utopia and Airzà «d WLAN hotspots.   After the tremendous success in Malaysia, Maxis planned to penetrate 3G in Indonesia (end of year 2006) using the same change management plan. Thus, the well planned change can bring the expected result in the end. The change plan is very important to make a company to be market leader or sustain in the market.

Advancement Opportunities of Professional Nursing

At a time of the global economic recession, the healthcare professions, including nursing are experiencing an unprecedented upsurge in enrollment. The competition for the most lucrative of nursing positions are on the horizon, not only from US-trained professionals, but from foreign-educated nurses as well – the foreign nursing experts from the Philippines, India, Pakistan, among others.There are two tracks which a professional nurse may pursue in relation with his work – the clinical and management tracks. The former is involved in pain management, beside care and assisting the physicians in surgical operations.The latter is involved in the day-to-day administration of hospitals and clinics, assisting management in the way these medical institutions are being run.The management track is involved in ensuring full efficiency in the deployment of nurses to the different departments of the hospital, and in providing contingency support in the event of a lack in human resou rces in a department.On the other hand, there are many ways by which nurses may advance themselves in their profession. At present, one of the more lucrative specializations in the nursing profession is being a nurse-anesthetist. He is involved in the general pain management of patients, under the direction and supervision of the physician-anesthesiologist.Being a nurse-anesthetist involves greater care and discretion in handling patients compared to regular non-specialized nurses, because it entails the administration of potentially-fatal anesthetic drugs.Meanwhile, nurses uninterested in greater pay can opt to involve themselves in international nursing work, as part of the staff of international medical organizations such as the Medicins Sans Frontieres (Doctors Without Borders), a most recognized international organization of doctors and nurses deployed in the most depressed areas of the world.Another field that may be pursued can be that of being a nurse-lecturer in a nursing s chool, especially now when there is great demand for highly-trained nurses to fill the positions of old nurses about to retire.For my part, I would pursue the clinical track of the nursing profession, because I believe that it would continue honing my bedside skills further and it would provides a sense of greater fulfillment in view of the fact that I shall continue being in constant interaction with patients whom I serve to the best of my abilities.References:Work in the Field. Doctors Without Borders. Retrieved from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://doctorswithoutborders.org/work/field/ on April 8, 2009. American Association of Nurse Anesthetists. Education of Nurse Anesthetists in the United   Ã‚  Ã‚   States – At a Glance. 2005. Retrieved May 23, 2007, from http://www.aana.com/educuscrnas.aspx

Computer Networks And Its Impact On The Organization s...

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Gender Equality And Gender Inequality - 2137 Words

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Egt1 Task 3 - 751 Words

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Legislation for Students in Special Education Programs Free Essays

Public jurisprudence 94-142 Part B of the Education of the Handicapped Act ( 1975 ) states that a free and appropriate public instruction must be provided for all kids with disablements in the United States ( those up to 5 old ages old may be excluded in some provinces ) . ( Hardman, A ; Drew, 2008 ) In 1974 amendments to ESEA and EHA were passed ( Public jurisprudence 93-380 ) in order to increase fiscal aid to provinces to supply services to kids with disablements. This jurisprudence besides included linguistic communication that informed school territories that federal assistance for plans for pupils with disablements would be dependent on provinces developing programs for adequate services for kids with disablements. We will write a custom essay sample on Legislation for Students in Special Education Programs or any similar topic only for you Order Now Finally, in 1975, The Landmark Education of All Handicapped Children Act ( EHA ) ; Public Law 94-124 ) was passed. This jurisprudence requires that all pupils have entree to liberate and allow public instruction that is provided in the least restrictive environment. Under Public Law 94-142, schools were required to supply service merely for kids of school age. But In 1986, public jurisprudence 99-457 was passed. This jurisprudence mandated particular instruction services for kids ages 3-5 and provided fiscal inducements to provinces to supply services for kids ages birth to 3. I can merely conceive of the troubles that schools had to face before PublicA jurisprudence 94-142 was passed. But even after 1975 kids with disablements who were non yet in schools ( ages 3-5 ) had no rights that support their educational demands either. It took eleven old ages for the jurisprudence to be revised. Hardman, M, A ; Drew, C. ( 2008 ) . Human exceptionality scool, community and household. Boston: Houghton Mifflin Company The American with Disabilities Act ( ADA ) Persons with disablements education Act ( IDEA ) Agencies for Students in Particular Education II. Students with Learning Disabilities Emotional/behavioral Disorders ( EBD ) Intellectual disablement Communication upsets Physical disablements III. The Individualized Education plan ( IEP ) The intent of IEP Who is involved? Developing the individualised instruction plan Developmentally appropriate pattern is instructional attack that uses course of study and larning environments consistent with the kid ‘s development degree. It uses more child-initiated acquisition by promoting kids to research their involvements through drama. It besides encourages household engagement. Age appropriate arrangement on the other manus is the arrangement of pick for all pupils with or without particular demands that are within chronologically age appropriate regular schoolrooms. Students with disabilities have the same environment as non-handicapped equals of similar age in order to better the quality of interactions in those environments. Inclusive preschool schoolrooms are designed to run into the demands of each kid. Classrooms are staffed by extremely trained professionals in both kid attention and particular instruction. In add-on, the schoolroom physical environment supports all of the users. The kids have all of their day-to-day activities together and th e kids are seen as persons and it is recognized that all kids are on a continuum of development. I believe the â€Å" Best Plan † depends upon the specific demands of the kid. Developmentally appropriate course of study should supply for all countries of a kid ‘s development ; physical, emotional, societal, lingual, and cognitive.The course of study should besides construct upon what kids already know and are able to make to consolidate their acquisition and to further their acquisition of new constructs and accomplishments. Integrated scenes have, in fact, been found to bring forth higher proportions, rates, and degrees of societal, cognitive, and lingual accomplishments in kids with disablements than unintegrated scenes. IV. Teacher ‘s Roles in the Classroom Particular instruction instructors compile, organize and keep good accurate records on each pupil and work straight with the pupil ‘s parents to guarantee that they are familiar with what is being taught. Since the particular instruction instructor needs to cognize whom to depend on for role- specific advice, he or she has the duty to organize the pupil ‘s individualised instruction plan by maintaining the line of communicating unfastened with each squad member. The General instruction instructor ‘s function is critical ; he or she provides support for pupils by repeating or lucubrating on the pupil ‘s verbal parts. The instructor assesses the general course of study and aids in finding appropriate positive behavioural intercessions and schemes for the pupil and provides services and plans alterations. Professionals who collaborate trust one another but coaction and audience will work in a school if, and merely if, the people involved are prepared for the func tions. Understand their specific functions, and know the ends for the procedure Working with Children with Special Needs Intensive instructions Adaptive instructions Inclusive instruction VII. Passage to adult life Passage Servicess are designed to be within a results-oriented procedure, that is focused on bettering the academic and functional accomplishment of the kid with a disablement to ease the kid ‘s motion from school to post-school activities, including post-secondary instruction, vocational instruction, integrated employment ( including supported employment ) , go oning and big instruction, grownup services, independent life, or community engagement. It is based on the single kid ‘s demands, taking into history the kid ‘s strengths, penchants, and involvements. The jurisprudence is really clear in saying that every effort must be made to guarantee that pupils take part meaningfully in their ain passage planning. IDEA ordinances require schools to affect the pupil in the planning procedure to the maximal extent possible, every bit good as to guarantee that the pupil ‘s penchants and involvements are considered in composing the ends and aims. The passage from school to adult life is a complex and dynamic procedure. Passage planning should stop with the transportation of support from the school to an grownup service bureau, entree to postsecondary instruction, or life as an independent grownup. ( Hardman, Drew, A ; Egan, 2008 ) Planing for pupil ‘s future requires the position of multiple people who are vested in the pupil ‘s life. IDEA 2004 requires that the planning squad include the parents ; at least one general instruction instructor ; the particular pedagogue who works with the pupil ; a representative of the school territory ; the school must besides ask for the pupil to go to the IEP/transition squad meeting and help the pupils in making his or her ends. What chances are available for pupils with disablements after they complete secondary school? Teachers, parents, households, and schools should go on to look for available community resources to assist pupils with disablements become more independent and passage from high school to the community. Many times there are authorities funded bureaus that have plans and services available for persons with transitional barriers. One of the bureaus that found to be helpful is The Job Accommodation Network ( JAN ) . It has an international toll-free consulting service that provides information about occupation adjustments and the employability of people with disablements. JAN besides provides information sing the Americans with Disabilities Act ( ADA ) . Another bureau is The National Collaborative on Workforce and Disability for Youth ( NCWD-Y ) . It offers proficient aid plans to assist the work force development community with issues that affect the employment of young person with disableme nts. The NCWD-Y besides seeks the aid of experts in disablement, instruction, employment and work force development issues to guarantee that young person with disablements are provide full entree to high quality services. Institutions of higher acquisition besides have different chances on their campuses for pupils with disablements. Postsecondary academies are one-day conferences-type events for high school juniors and seniors with a broad scope of disablements. Parents, instructors, passage specializers, and other high school staff are besides encouraged to go to. To to the full fix for the passage from school, pupils and parents must be educated about critical constituents of grownup services systems ; Self finding and societal accomplishments besides play a critical function in the successful passage from school to adult life. Students with disablements in the secondary school old ages need entree to societal activities in order to be successful in the community and the workplace. Competence in utilizing societal accomplishments will take to positive perceptual experiences of individuals with disablements in extended community scenes such as postsecondary instruction. How to cite Legislation for Students in Special Education Programs, Essay examples

Drawing On What You Have Learned About City Road Essay Paper Example For Students

Drawing On What You Have Learned About City Road Essay Paper Its a constant tension and imbalance of social order to meet the needs of both tourists and pedestrians. The numerous controlled crossings, although help pedestrians access their destination, in turn has an adverse effect for motorists accumulating traffic and increases social disorder between motorists and pedestrians as they fight for space among the road. Contrasting in comparison is that City Road has developed a better infrastructure for meeting the demands of both the motorists and pedestrians within the community. The most visible being the traffic islands; the purpose of that is to make it easier for people to cross the road (Rodney Barman, Material Lives, 2009, Scene l), Rodney also explains hove there are plenty of crossing points for pedestrians but that too many controlled crossings impact on traffic. Green Lanes is one of the longest roads in the capital. You can find a wide range of restaurants and shops. Similar to City Road because they are both extremely diverse and multicultural. This instantly establishes multiple identities. For example, on Green Lanes, youll find a little cafe ©, called Georges thats run by Greeks. On their menu, youll find a selection Of both Greek dishes and English dishes. This cafe © is a fascinating place because although it thrives Off Greek community, there is also British identity present. Georges also has scenic pictures of London landmarks on the wall, and the d ©cord makes it look like an English cafe ©, whilst maintaining the Greek sense to community. This can also be seen on City road in one of the restaurants there called the Mezzo Ulna. Owned by Info AY-Kelley, it contains an Arabic theme, whilst also honoring the Welsh heritage by including the Welsh dragon. Both restaurants have made more than one culture feel invited and welcome. Another inequality have observed on City Road and Green Lanes is how he impact of the arrival of franchises such as Testes have had on small, independent business, such as newsagents. In the Making Social Lives DVD, Lloyd Barker talks to one particular newsagents that has been established since 1930, now owned and run by Colic Butler. Although the arrival of Testes hasnt put him out of business, he does talk about the arrival of Spar roars ago, forcing one of his competitors to close their business, Comparing this to Green Lanes, found a difference in the impact of arrival of franchises. Decos opened an Express store amidst lots of grocers supplying Greek Produce. Test ¶s is a thriving, popular business, bringing in copious amounts of customers. Having a car park, advantages the company also, as this makes it easier for motorists to quickly stop off on the way to and from ivory. However, in a mostly Greek community, the local shops have survived, effortlessly relying on loyalty from customers and providing them with the same good quality products they can find back home in their native country. One thing Green Lanes does lack in the community is a leisure centre or sports hall, Theres a basketball court in one of the playgrounds, however, tit it being gated off, it seems to exclude people from going there. The people that tend to use it are groups of friends, potentially making others feel uncomfortable about using it. Deiced a similarity in City Roads Sports Club, John Closely is a coach here and he comments about the type of people that use the club; its quite daunting this big place where its all gated Off They want to play, they kick in and theyre like that looks private and expensive (Making Social Lives On City Road, 2009, scene 7). In conclusion, have shown that there are various inequalities within the immunity that can have a profound effect on soci al order and impact on the people and motorists.